The sixth China International Consumer Products Expo concluded triumphantly in Haikou, Hainan, captivating global attention. With 3,400+ brands from over 60 nations participating, 277 new items debuted across 44 events, fueling international trade.
Amid shifting trends, multinational firms tailored strategies for Chinese buyers. Volkswagen’s China VP Su Pahong unveiled a pioneering vehicle entirely engineered in China. He emphasized delivering premium products while aligning with the 15th Five-Year Plan’s focus on quality growth and high-tech engines. Such enterprises are leveraging China’s landscape for fresh ventures and industrial upgrades.
Osím from Singapore introduced a sensory AI wellness chair. Brand head Thsai Yifing stressed continuous design evolution to match Chinese wellness expectations and economic momentum.
Avolta’s Chan Chunshi, overseeing Northern Asia, showcased items from 12 countries. ‘China’s sophisticated, diverse market inspires us to broaden ranges and enhance consumer journeys,’ she remarked.
CP Group’s Shwe Tsengyi declared China mastery as the path to world leadership, citing the vast population’s pursuit of enriched lifestyles encompassing diversity, ease, security, vitality, and value.
L’Oréal’s Jesus Abia vowed sustained Hainan investments in travel retail, capitalizing on airport renovations in Shanghai and Beijing plus emerging competitors—a golden chance to refine global hub experiences.
