In a bold pricing shift, Zomato has bumped up its platform fee by 19.2% or ₹2.40 per order, bringing the total to ₹14.90 from ₹12.50. Users spotting the change in recent app bills are feeling the pinch as costs climb across the food delivery ecosystem.
Timing couldn’t be tougher for eateries, with LPG price hikes jacking up operational expenses. Zomato, a dominant player, last tweaked fees in September 2025 after a Diwali-driven increase from ₹6 to ₹10 in February that year.
Tracing back, the fee originated at ₹2 per order in August 2023, incrementally rising in major cities. Swiggy mirrors this at ₹14.99 including taxes, underscoring cutthroat competition.
Amid mounting delivery expenses, platforms like Zomato prioritize margin improvements and unit-level profitability. Eternal, Zomato’s rebranded parent since March 2025, saw shares gain 1.55% to end at ₹232.29, fluctuating between ₹230.10 and ₹236.70.
Q3 results dazzled: profit leaped 72.88% to ₹102 crore versus ₹59 crore last year, with revenue tripling to ₹16,315 crore from ₹5,405 crore. These numbers highlight Zomato’s pivot from losses to robust growth.
As consumers adjust to higher fees, the move signals a maturing market where platforms pass on costs to sustain expansion. Will this spark backlash or normalize as industry standard? Eyes are on customer retention and rival responses.