In a vibrant address at Pune’s Market Yard, Maharashtra Marketing Minister Jaykumar Rawal declared the state’s dedication to fortifying farmers and the rural economy. During the launch of Mango Festival-2026, he announced expansions to Mumbai and Delhi, focusing on enhanced market reach and income for growers.
The event, hosted by MSAMB with Pune District Council’s support, underscores direct sales innovation. Rawal traced its roots to 2001, when Devgad’s mango cooperative and Mahamango pioneered farm-to-fork sales at MSAMB. Today, it’s a nationwide phenomenon.
Marking 25 glorious years, the 40-day festival features 60 stalls with two farmers each, with ambitions to scale to 150. It bridges farmers and city buyers, cutting out intermediaries and building enduring ties.
Highlights include Konkan’s prized GI Alphonso, Kesar, and Pairi mangoes. Rawal stressed how GI tagging authenticates produce, shields buyers from fakes, and rewards farmers fairly.
Modern tech takes center stage with QR codes and KYF, letting consumers trace fruit origins instantly, fostering trust. Social media campaigns are buzzing to promote the fest widely.
Guided by CM Devendra Fadnavis, MSAMB’s festival lineup for millets, oranges, cashews, raisins involves FPOs, co-ops, and MAVIM SHGs. This multi-pronged strategy promises a brighter future for Maharashtra’s agriculture.
