The Delhi High Court delivered a powerful verdict on February 24, tightening the noose around AI platforms infringing on popular singer Jubin Nautiyal’s personality rights. Justice Tusshar Rao Gedela’s single bench granted an ex-parte interim injunction, marking a pivotal moment in the battle against deepfake technology and synthetic media.
Nautiyal, whose voice has captivated audiences with hits across Bollywood and independent music, highlighted in his petition the sophisticated misuse of his vocal signature and visual identity. AI tools are creating hyper-realistic fake songs, endorsements, and videos, fooling listeners and viewers alike. ‘These deepfakes pose an existential threat to my professional integrity,’ he argued, pointing to unauthorized sales of fan merchandise masquerading as officially endorsed products.
The court concurred, noting the singer’s widespread recognition and the irreversible damage from such impersonations. Platforms must now cease all activities involving Nautiyal’s likeness, including generative AI voices, avatars, and morphed imagery across websites, social media, and virtual worlds.
E-commerce giants and online intermediaries face immediate directives to purge violating content and share perpetrator information. The order’s sweep is comprehensive, covering everything from ad campaigns to metaverse integrations.
Government bodies like MeitY and DoT are roped in for enforcement, with summons issued to respondents. The case advances to pleadings stage on April 28, culminating in a full hearing on August 25.
Beyond Nautiyal, this decision heralds stricter oversight on AI’s creative frontiers. It compels the tech industry to prioritize ethical AI development, balancing innovation with respect for human uniqueness. Fans and artists alike can breathe easier knowing judicial safeguards are evolving apace with technology.