In a strong push for quality-led growth, Union Minister Piyush Goyal declared on Monday that superior standards in manufacturing and exports are vital for India’s economic aspirations. Addressing the first National Quality Conclave via video link, hosted by DPIIT and QCI, Goyal invoked PM Modi’s ‘Zero Defect, Zero Effect’ mantra as the roadmap for Amrit Kaal and Viksit Bharat 2047.
‘Brand India must stand for unwavering trust and top-tier excellence,’ he proclaimed, rejecting the notion of India as just a consumer market. The minister outlined the $2 trillion export target—split evenly between merchandise and services—requiring Indian goods to rival international benchmarks within the coming years.
India’s recent diplomatic wins include nine FTAs with 38 advanced economies, encompassing about two-thirds of world GDP and commerce. This unlocks opportunities in key industries such as apparel, leather goods, shoes, and drugs, but success hinges on relentless quality adherence.
Goyal lamented India’s modest global trade footprint despite abundant labor resources. He appealed to businesses: seize enhanced market entry and standardize quality across domestic and export lines. The era of ‘export-only premium quality’ must end, he insisted, advocating a single, high bar for all.
This call to action signals a paradigm shift. By prioritizing quality, India can evolve from a volume player to a value leader, fueling the Viksit Bharat vision and securing a prominent spot in the global economy.