From Turmeric Lattes to Wellness Trends: Indian Spices Gain US Popularity

Kwatra remembered his posting in Washington from 2010 to 2013, when turmeric‑infused lattes were virtually unseen on American café menus. Today, he observed, turmeric has become a staple in the U.S. health‑food scene, mirroring its centuries‑old role in Ayurvedic medicine. In a separate interview, the ambassador explained that Indian spices, whose history stretches back millennia, are rapidly gaining familiarity among Americans. He highlighted that the goal is not only to introduce the flavors but also to educate the public about their comprehensive health benefits, turning spice usage into a lifestyle choice rather than a mere taste preference.