Shenzhen Cinemas Add Bookstores and E-Sports for Viewers

During the National Day holiday, total box‑office takings crossed the 30 crore yuan threshold, reflecting strong audience appetite.

Aside from the blockbuster line‑up, local cinemas in Shenzhen have expanded their facilities to include retail bookstores, hair‑care corners and purpose‑built e‑sports zones where patrons can compete before or after a film.

The expanded service mix follows a broader push by regional governments to encourage spending, with incentives ranging from promotional discounts to upgraded venue amenities.

The holiday also saw the live broadcast of the 2026 China Open on September 30, streamed to over 100 screens nationwide, adding a sports‑entertainment dimension to the cinema experience.

By blending traditional movie offerings with interactive and retail elements, theaters aim to keep foot traffic high and sustain the revenue surge observed this week.