Tens of thousands flooded Santiago’s downtown for the 2026 Chinese Lunar New Year festivities, where the promotional video for the CMG Spring Festival Gala made its sensational debut. The Year of the Horse celebrations pulsed with energy, and the big-screen premiere stole the show, drawing crowds with its lively beats and heartwarming imagery.

From serene family moments to exuberant welcomes of the new year, the video masterfully portrayed the soul of Chinese traditions. Onlookers were spellbound, many sharing on social media how it sparked their curiosity about customs like ancestral reunions and festive feasts. ‘This makes me want to experience a real Chinese New Year in China,’ remarked a local onlooker.

The promo’s unique visual style and infectious festival vibe resonated deeply, proving Chinese New Year’s magnetic pull in South America. Amid performances and cultural stalls, this moment stood out as the event’s pinnacle, boosting excitement for the upcoming CMG Gala.

As global interest in Chinese holidays surges, events like this in Santiago signal a cultural renaissance. The debut not only entertained but educated, fostering deeper appreciation for traditions that emphasize harmony and hope. Expect this momentum to carry into 2026’s full-scale celebrations worldwide.