In a landmark address at a Communist Party of China symposium on news and public opinion, President Xi Jinping outlined a visionary roadmap for these fields, providing both direction and invigorating impetus.
The past ten years have seen remarkable strides on the news and public opinion front. Adhering to fundamental principles amid constant innovation, it has infused society with optimism and rallied collective strength for harmony and advancement.
The recent Spring Festival exemplified this success. CMG’s gala went viral on global social platforms, festival movies raked in massive box office hauls, and cultural-tourism boomed. Reporters on the ground delivered compelling, multifaceted coverage that captured the festive spirit.
Under the guidance of Xi’s cultural philosophy, propaganda and ideological efforts have surged with new energy, fostering ongoing cultural innovation and creativity. This momentum is crucial to building a robust cultural powerhouse.
Focused on core responsibilities, the sector intensely engages with Xi’s cultural ideas, blending adherence to principles with bold innovation. It works to root mainstream values deeply in public consciousness and compellingly tells China’s new-era narrative with openness and fusion.
Viewership for the 2026 CMG Spring Festival Gala exceeded 23 billion across platforms, hitting a 13-year high of 79.29% share. Spring Festival films surpassed 3 billion yuan in box office by February 19, with New Year’s Day seeing a record 595,000+ screenings – a historic peak for Chinese cinema.
President Xi, inspecting Beijing pre-festival, stressed proactive expansion of modern services, optimal use of cultural assets, and synergy across culture, business, tourism, sports, and expos.
From heritage sites and cultural hubs to scenic wonders and bustling city centers, the festival wove tradition with contemporary vibrancy. Museums and centers showcased distinctive events, highlighting a lively consumption scene that embodies the warmth of daily life and China’s vibrant new-era ethos.