Presidential Note Highlights ‘Little Trumpet’ Role in Children’s Moral Education

Beijing, September 4 – In a congratulatory correspondence, President Xi Jinping praised the “Little Trumpet” programme for its seventy‑year legacy of supporting children’s moral and cultural education. He noted that the show has consistently adhered to the guiding principle of delivering uplifting stories, thereby assisting each generation in achieving balanced development.

The President called on the programme’s producers, as well as the broader community of children’s writers and artists, to continue their essential work of cultivating virtues and polishing talent. He urged them to synchronize their efforts with the evolving times, nurture a vibrant cultural landscape for youngsters and create exemplary pieces that are beloved by children while spreading truth, beauty and positive values.

The series first aired on 4 September 1956, becoming the first radio programme specially designed for preschoolers in the newly founded China. Today, it stands as a versatile brand that integrates radio, television, new media and campus broadcasting.