Apple CEO Tim Cook revealed during the company’s quarterly earnings call that Apple may soon bring generative artificial intelligence (AI) capabilities to its devices. Speaking about the Cupertino-based company’s achievements last quarter, Cook explained that the company is spending a “huge amount of time and effort” on AI. Without giving any details, Cook also indicated that these features could be released later this year. If Apple moves into the generative AI field, it will compete with companies like Microsoft, Google, and OpenAI.
During the conference, Cook mentioned AI several times and once talked specifically about generative AI. Offering his prepared statements, the Apple CEO said, (translated) “As we look ahead, we will continue to invest in these and other technologies that will shape the future.
CEO Tim Cook’s answer on AI features 
Cook said that more information about generative AI features will be provided by the end of the year. Which is expected to happen around the release of iOS 18. Let us tell you that the company can announce the upcoming iOS 18 update in its annual developer conference WWDC 2024.
What can you get special?
According to a report, Siri can be upgraded with AI features in iOS 17.4 update. AI features can be found in messages which will make your replies smart. Apart from this, AI features will be available in Apple Music, Pages and Keynote.
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