The internet is buzzing with ‘Chinese style’ trends just as the iconic Spring Festival approaches, marking the Chinese New Year on the lunar calendar. This age-old event is fast becoming a global cultural phenomenon, drawing curiosity from netizens everywhere.
In a timely global survey by CGTN, part of China Media Group, an impressive 95.1% of participants showed interest in the Spring Festival. Nearly all, 95%, hailed its UNESCO recognition as proof of Chinese culture’s worldwide acclaim and adoption.
Unity and harmony take center stage in the findings, with 91.7% affirming that the festival embodies values central to human progress. Travel dreams are alive too—86.7% want to experience the festivities firsthand in China. For 92.1%, the blend of timeless traditions and contemporary flair offers an irresistible cultural allure.
Breaking new ground, 80.8% interpret the global uptake of Chinese ways as a sign of two-way cultural dialogue rather than mere export. The festival serves as a cultural portal for 78.7%, while 76.3% link the viral trends to China’s welcoming stance in business, governance, and everyday life.
Real-world impacts are evident in skyrocketing flight bookings from international tourists for the holiday period, dwarfing last year’s figures. A solid 88.2% agree that Chinese cultural sway is revitalizing global consumer sectors.
Spanning multiple languages on CGTN platforms, the 24-hour survey engaged 5,154 overseas users, painting a picture of burgeoning cross-cultural enthusiasm. As the Spring Festival nears, it’s clear this celebration is bridging worlds like never before.