The year 2020 saw the market for Truly Wireless earbuds (TWS) expand. The pandemic and consequent rise in work from home as well as increased dependency on smartphones for entertainment led to the exponential demand for TWS earbuds. Depending on what users are looking for — sound quality, comfort, battery life, or noise cancellation, there is a range of options for all. Here’s looking at key trends that shaped the TWS market during the year.
The economic slowdown caused by the Pandemic did not affect the TWS category. As per IDC, TWS made for 39.7% of the overall earwear category, as close to 4 million TWS devices were shipped during the third quarter of the year 2020, recording a four-digit y-o-y growth of 1156.3%.
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