From Support Hubs to AI Product Leaders: India’s GCC Outlook

Historically, discussions around GCCs centered on scale, talent, and capability depth. The new forecast, however, points to a transition toward ownership and leadership in AI‑enabled products and platforms.

Executives predict that GCCs will move beyond providing services to assuming responsibility for entire product lines, marketplace offerings, and measurable business results. This evolution is driven by the integration of agentic AI systems into core business processes.

The report notes that a typical chat‑based AI interaction consumes 1,000‑2,000 tokens, whereas agentic workflows can require between 10,000 and 500,000 tokens, demanding significantly higher compute power and infrastructure readiness.

By aligning AI strategy with revenue generation and market impact, GCCs are expected to influence how multinational enterprises adopt and scale AI across their global operations.