Nike collaboration to create jobs and boost local sourcing, minister says

Union Commerce and Industry Minister Piyush Goyal emphasized that the renewed India‑Nike tie‑up is poised to become a catalyst for employment generation. He noted that expanding Nike’s manufacturing footprint will require a deeper local supplier base, which in turn will open up new career paths for young Indians interested in sports‑related industries. Goyal pointed out that the historic link – Sunil Gavaskar’s landmark deal with Nike in the 1980s – now serves as a bridge between sporting legacy and modern industrial growth.

The minister added that the partnership will not only increase production volumes but also foster a vibrant ecosystem where technology, design and sports performance converge, offering fresh opportunities for the nation’s youth.