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Meta Platforms’ investment in AI is yielding positive results, as indicated by the company’s second-quarter report. CEO Mark Zuckerberg highlighted that AI systems significantly boosted user engagement time and revenue across Instagram, Facebook, WhatsApp, and Messenger. While some users are enjoying Meta AI, others have expressed concerns about what they perceive as low-quality content. Zuckerberg defends Meta AI, stating that the advanced AI has improved, becoming more adept at tailoring content to user preferences and interests. This has led to a 5% increase in time spent on Facebook and a 6% rise on Instagram during the quarter.
