Forget millennials—the real consumer titans in India are Generation X. This cohort, spanning births from 1965 to 1980, is poised to contribute more than $500 billion to consumption spending by FY30, according to fresh insights from Redseer. Premium goods will dominate, reshaping retail dynamics across the board.
The report underscores relentless per capita spending growth as the backbone of this expansion. Healthcare leads with a projected $73 billion outlay by 2030, growing at 17% CAGR. Nutraceuticals, emphasizing results over hype, are on track for $20 billion, boasting 25% yearly gains—a testament to Gen X’s health-first mindset.
Personal grooming evolves too, with beauty and care segments hitting $8 billion as focus shifts to remedial solutions over fads. Leisure travel reflects newfound priorities: unhurried trips packed with comfort, fueling 25% annual demand spikes for boutique hotels and alternative lodgings. Premium cabins and luxury resorts are their go-tos.
Parental duties shine in education spending. City dwellers invest INR 10-20 lakh yearly per child, fast-tracking elite Cambridge/IB schools and overseas options.
‘Gen X represents India’s overlooked consumption powerhouse,’ notes Redseer Partner Mrigank Gutgutia. ‘Financially stable, tech-comfortable, and principle-guided, they’ve outgrown discretionary splurges for thoughtful spends on superior health, enriching travels, stylish abodes, and enduring products.’
Echoing this, another study flags salaried youth accelerating consumer durables to INR 3 lakh crore by 2029 at 11% growth. Gen X’s calculated consumption heralds a premium era for Indian markets—watch this space.