Apple enters foldable segment with iPhone Duo priced at ₹2.99 lakh

Apple has unveiled its first foldable smartphone, the iPhone Duo, priced at ₹2,99,900. The device places Apple in the ultra‑premium foldable category, a segment previously dominated by a handful of competitors.

Industry experts suggest the Duo could attract a 20 % import duty because it will not be assembled locally. Limited initial shipments and potential supply constraints are expected, making the phone more of a brand‑building exercise than a volume seller.

Financing schemes may help lure Pro Max users, but analysts warn that the Duo’s shipment volumes could stay modest in the short term. Foldable phones currently account for less than 1 % of total smartphone shipments worldwide, yet Apple’s entry could accelerate market growth.