News Analysis India

Tag: youtube

  • Watch: YouTube Music Employee Informed About His Layoff During Live Speech In Council |

    New Delhi: A team of 43 contractors working for YouTube Music found themselves without jobs after advocating for improved pay and benefits, according to reports. These contractors were employed both directly by Google and by its subcontractor, Cognizant.

    Layoffs At The Company

    The contractors were reportedly blindsided by the layoffs, which occurred shortly after they raised concerns about their compensation and benefits. (Also Read: Who Is Nupur Dave, Bengaluru Woman Who Worked With Google For 10 Years, Takes Retirement On Friday, Regrets Just After Two Days)

    In a widely circulated video on social media, YouTube data analyst Jack Benedict addressed the Austin City Council to seek support for his union’s negotiations with Google, only to discover during his speech that he and his entire team had been laid off. (Also Read: BIG Blow To THESE SBI Credit Card Holders; You Will Not Get Rent Payment Rewards From April 1)

    this is the exact moment our coworkers found out we had been laid off while speaking in front of city council pic.twitter.com/IcsCszGe3Z


    — jacob (@peepaw_) March 1, 2024

    Reactions From Workers

    Speaking to The Washington Post, Benedict expressed his shock and anger at the sudden termination of his employment. He and his colleagues believe that they were targeted as an example to discourage others from making similar demands.

    Company Responses

    Google distanced itself from the layoffs, stating that the contracts with its suppliers typically end at their natural expiry date. Similarly, Cognizant described the layoffs as part of their regular business operations, with contracts ending “naturally.”

    Employee Support

    In response to the layoffs, the affected employees will be provided with seven weeks of paid time to explore other opportunities within the company.

    The layoffs come after YouTube Music contract workers voted to unionize last year, seeking improved pay, benefits, and flexible return-to-office policies. However, Google refused to negotiate with the contract workers, citing their status as non-employees of the company.

  • YouTube Offers Premium Subscription With 3-Month Plan For Free; Here Are Steps To Claim

    Several YouTube users are receiving a complimentary 1-month offer, whereas others have the opportunity to claim a 3-month Premium subscription. 
     

  • You Can Now Remix YouTube Music Videos In Shorts – Here’s How! |

    New Delhi: In a recent update, YouTube has announced a new feature that allows users to “remix” their music videos directly within Shorts. This move is seen as a strategic step to enhance its competitive edge against TikTok. Notably, YouTube had introduced similar tools like Collab and fun effects on Shorts last year indicating a continuous effort to innovate and attract users in the short-form video landscape.

    “Today, we’re helping you take it to a whole new level with the ability to remix a music video on Shorts, unlocking even more ways to connect and get creative with your favourite artists and their music on YouTube,” said company in a statement.

    How to Remix videos in Shorts

    Users can access this feature by tapping “Remix” while watching a video on YouTube enabling them to choose from four options: Sound, Green Screen, Cut, and Collab. (Also Read: Elon Musk’s X Bans Over 2 Lakh Accounts In India For Policy Violations)

    “Take just the sound from the video and use it in your Short, making a perfect soundtrack for your upcoming trip to Nashville that happens to be this weekend,” stated YouTube. (Also Read: Samsung Galaxy A34 5G Price Drop In India: You Can Get Rs 3,000 Instant Discount On Flipkart)

    YouTube introduces the option to create Shorts alongside videos, enabling users and their friends to choreograph alongside their favorite artists. Users now have the ability to use videos as backgrounds for their Shorts allowing them to capture their real-time reactions while listening to content for the first time.

    “On YouTube, you can watch the music video on repeat, check out other Shorts that have been created from the same song by fellow fans, and discover deep catalog cuts from your favourite artists and relive those moments by remixing them as your own,” informed the company.

    Daily views of YouTube Shorts have surpassed 50 billion. (With IANS Inputs)

  • YouTube Trims Workforce, Lets Go Of 100 Employees In Latest Layoff Season |

    New Delhi: In the latest wave of layoffs hitting the tech industry, YouTube, a part of the Alphabet family, has reportedly let go of around 100 employees. This move comes as part of a broader restructuring effort focusing on Creator management and operations. The restructuring aims to create more localized Creator management teams, centralize other functions, and divide support teams into Creator-facing and end-user segments.

    The goal is to enhance scalability for international growth and address the platform’s slowdown in ad revenue. Despite these changes, assurances have been given that no Creators will lose support. (Also Read: ‘We Have To Make Tough Choices’: Google CEO Sundar Pichai Hints More Layoffs In Coming Time)

    This follows last week’s layoffs at Google, impacting various sectors. Let’s delve into the details of YouTube’s strategic moves and the broader context of layoffs within the Alphabet company. (Also Read: How You Can Invest Rs 3K For 35 Years And Earn Rs 1.5 Lakh Per Month? Check Return Calculator Here)

    Creator Management And Streamlined Operations

    As YouTube undergoes strategic changes, one key aspect is the localization of Creator management teams on a per-country basis. Simultaneously, other teams are being centralized, with a focus on specific areas such as music and another dedicated to sports, media, film, and TV.

    Support teams are also undergoing a division into Creator-facing and end-user segments. These moves are part of an effort to streamline operations and achieve better scalability for international growth.

    Amid these structural changes, YouTube has emphasized that Creators will not lose support. The platform is reorganizing its teams to ensure dedicated and effective support for Creators, aligning with the evolving needs of the platform and its users.

    Addressing Ad Revenue Challenges

    YouTube’s restructuring comes in response to challenges in ad revenue over the past year. The platform has faced a slowdown, prompting measures such as cracking down on ad blockers and encouraging users to engage with ads.

    Additionally, YouTube has explored alternative revenue streams, including subscription-based models such as YouTube Premium.

    The recent layoffs at YouTube are part of a broader trend within Alphabet, Google’s parent company. Last week, Google announced layoffs affecting various sectors, including hardware, Assistant, engineering, and ads. The ongoing structural changes within Alphabet indicate a shift in organizational strategies and operations.

    YouTube’s Focus On Subscription-Based Services And Innovation

    Beyond the challenges in ad revenue, YouTube has been directing attention to its subscription-based services, including YouTube TV and subscriptions featuring the NFL Sunday Ticket.

    The platform has also embraced innovation with the introduction of generative AI features, enhancing the overall experience for Creators and viewers alike.

  • YouTube Is Now Working Slowly For Users Using This Tool, Check Here

    YouTube intensifies the battle against ad blockers, impacting global users. For a better video experience without interruption, users must either remove the ad blocker tool or opt for the premium plan.