In a significant development for Indian sports sponsorship, Asian Paints has been announced as the new ‘Official Colour Partner’ for the Board of Control for Cricket in India (BCCI). This …
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Sports Marketing
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The Indian cricket team, a global powerhouse in the sport, will enter the Asia Cup 2025 without a title sponsor on its jerseys. This marks a significant change in the …
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The Indian cricket sponsorship landscape is undergoing significant changes, with Dream11, a prominent fantasy sports platform, stepping away from its role as a major sponsor of Team India. This decision …