Speaking to media, Rohan delved into the song’s creation. ‘It’s a fun, romantic number with something novel—every scene’s background, from Dubai skylines to London streets, was generated via AI. We shot everything in one studio on chroma, imagining helicopters overhead and pools below. Rehearsals were rushed with complex dance moves, but the energy on set was electric.’ He urged fans: ‘Shower us with love, overlook any slips, and support our efforts.’

Hiya shared her perspective, calling ‘Sharmana’ a personal milestone. ‘This captures a confidence in romance I’ve longed to portray. Despite the shy title, it’s all about bold emotions I’ve yearned to express.’ Her excitement stems from finally landing a role that aligns with her vision.

Akshay Kumar’s presence at the launch added glamour, as he endorsed the team wholeheartedly. As Rohan hints at upcoming ventures, ‘Sharmana’ stands as a testament to innovation in Indian music videos. The use of AI not only cuts costs but elevates production values, potentially setting a new standard for indie artists and actors branching into music.