Tag: Reels

  • Meta says India ‘most significant’ country for all new things across its platforms

    By PTI

    NEW DELHI: India is the ‘most significant’ country for Meta in terms of all the new things that feature across its platforms — Facebook, Instagram and WhatsApp, a top company official said.

    Meta has also provided a great opportunity for numerous brands and millions of creators to express their creativity and build audiences in India through short-form videos, said Manish Chopra, Director and Head of Partnerships for Facebook India (Meta).

    “India is a very critical market for our platforms from multiple dimensions. A lot of new product learning and incubation is done here, and ‘Reels’ is an example of that….this is the market where we have done the most amount of testing of new product features.”

    “India is the most significant market where the focus is for all the new things that we are doing across Facebook, Instagram and WhatsApp,” he told PTI.

    Chopra was speaking on the sidelines of Meta’s annual ‘Creator Day’, which was recently held for the first time in Kolkata.

    The event celebrates creators and gives them a chance to create, collaborate and learn from each other, he said.READ | Longest outage: WhatsApp services being restored after almost two hours of disruptions

    Chopra said ‘Reels’ (short-form videos), which were launched two years back, have gained massive popularity in India, including tier-2 and tier-3 cities. “India is the lighthouse country for ‘Reels’ for Meta globally. As per a new research report, around 200 million people are spending about 45 mins per day on short-form videos, and this figure is estimated to go up to 600 million people.”

    “Reels is helping creators express their creativity, and passion, and build audiences and followers that relate with them through the content,” he said.

    Short-form videos have also become a potent medium for brands to promote their products on Facebook and Instagram, the official said.

    ‘Reels’ provide a different and authentic kind of voice for brands to engage with users, he said.

    “Digital advertising is a highly performing means for brands (large and small). It’s an efficient way to grow. In India, more than 50 per cent of the followers for the businesses that are on Instagram are coming from tier-2 and tier-3 cities; so a company can reach out to these markets by being on Instagram and Facebook,” Chopra said.MAGAZINE SPECIAL | Facebook crisis: Zucker Punched!He also said that a lot of music trends have been happening through short-form videos, as artistes make use of the ‘1 Minute Music’ format on Instagram to get “tremendous” distribution.

    “We believe that cricket, Bollywood and music define a lot of culture in India. So, we continue to invest closely with partners who create these IPs (intellectual property),” he said.

    Meta had recently announced a partnership with the ICC that would enable people to watch the best match moments and highlights of the Men’s T20 World Cup, through clips on ‘Reels’ on Instagram and Facebook.

    On fake profiles and the spread of misinformation on Meta platforms, Chopra said the tech conglomerate takes constant measures to rein in such menace.

    “Putting a check on fake profiles and spread of misinformation is a constant area of investment for us. We are proactively taking down millions of fake accounts, and have a large organisation that ensures we are responding appropriately to complaints. We also help users become more secure about their own accounts through new security features,” he said.

    NEW DELHI: India is the ‘most significant’ country for Meta in terms of all the new things that feature across its platforms — Facebook, Instagram and WhatsApp, a top company official said.

    Meta has also provided a great opportunity for numerous brands and millions of creators to express their creativity and build audiences in India through short-form videos, said Manish Chopra, Director and Head of Partnerships for Facebook India (Meta).

    “India is a very critical market for our platforms from multiple dimensions. A lot of new product learning and incubation is done here, and ‘Reels’ is an example of that….this is the market where we have done the most amount of testing of new product features.”

    “India is the most significant market where the focus is for all the new things that we are doing across Facebook, Instagram and WhatsApp,” he told PTI.

    Chopra was speaking on the sidelines of Meta’s annual ‘Creator Day’, which was recently held for the first time in Kolkata.

    The event celebrates creators and gives them a chance to create, collaborate and learn from each other, he said.READ | Longest outage: WhatsApp services being restored after almost two hours of disruptions

    Chopra said ‘Reels’ (short-form videos), which were launched two years back, have gained massive popularity in India, including tier-2 and tier-3 cities. “India is the lighthouse country for ‘Reels’ for Meta globally. As per a new research report, around 200 million people are spending about 45 mins per day on short-form videos, and this figure is estimated to go up to 600 million people.”

    “Reels is helping creators express their creativity, and passion, and build audiences and followers that relate with them through the content,” he said.

    Short-form videos have also become a potent medium for brands to promote their products on Facebook and Instagram, the official said.

    ‘Reels’ provide a different and authentic kind of voice for brands to engage with users, he said.

    “Digital advertising is a highly performing means for brands (large and small). It’s an efficient way to grow. In India, more than 50 per cent of the followers for the businesses that are on Instagram are coming from tier-2 and tier-3 cities; so a company can reach out to these markets by being on Instagram and Facebook,” Chopra said.MAGAZINE SPECIAL | Facebook crisis: Zucker Punched!
    He also said that a lot of music trends have been happening through short-form videos, as artistes make use of the ‘1 Minute Music’ format on Instagram to get “tremendous” distribution.

    “We believe that cricket, Bollywood and music define a lot of culture in India. So, we continue to invest closely with partners who create these IPs (intellectual property),” he said.

    Meta had recently announced a partnership with the ICC that would enable people to watch the best match moments and highlights of the Men’s T20 World Cup, through clips on ‘Reels’ on Instagram and Facebook.

    On fake profiles and the spread of misinformation on Meta platforms, Chopra said the tech conglomerate takes constant measures to rein in such menace.

    “Putting a check on fake profiles and spread of misinformation is a constant area of investment for us. We are proactively taking down millions of fake accounts, and have a large organisation that ensures we are responding appropriately to complaints. We also help users become more secure about their own accounts through new security features,” he said.

  • Instagram launches new feature, ‘Branded Content Tag’ in Reels

    Branded Content Tag’ is the new feature launched by Instagram. The new feature has been updated on its platform ‘Reels’. After the launch of branded content tag on Reels, it may soon be launched to Live as well.

    “We want to ensure creators can clearly disclose when they’re creating branded content, no matter what format they choose to use. To help increase transparency, the Branded Content tag is launching in Reels today, and will begin testing in Live in the coming weeks,” Instagram said in an official blog post.

    Instagram is also launching a new workflow where advertisers will have freedom to create Branded Content ads, to post organically on Instagram first. Branded Content ads in Instagram Stories will now have tappable elements, such as @mentions, location and hashtags.

    “We want brands to have access to organic Stories’ creative that is native and authentic to the Stories experience,” said Instagram in its blog post. Instagram recently launched the ability for businesses and creators to set a minimum age for their branded content feed posts on Instagram.

    Now, creators will be able pick a default minimum age or a minimum age for specific countries, or a combination of both.