Kicking off immediately after the budget speech, the campaign spans from February 1 to 15. High-profile press conferences will dot the country at 150 key spots, featuring cabinet ministers, state leaders, and party stalwarts. They’ll highlight economic boosters like infrastructure investments and reform packages that promise sustained growth.

Digital savvy meets grassroots mobilization in this initiative. Social media influencers will craft viral content—think short, snappy reels breaking down tax slabs and welfare schemes—to captivate younger audiences. Traditional media will amplify the message through TV debates and print features.

At the helm is Tarun Chugh’s dedicated team, comprising heavyweights such as Saroj Pandey, Srikant Sharma, and others like GVL Narasimha Rao and Sanjay Tandon. This powerhouse group will coordinate to paint a picture of an economy on the rise.

Contextualizing the hype, Finance Minister Nirmala Sitharaman’s landmark ninth budget comes on the heels of an Economic Survey forecasting 7.0% GDP expansion for 2025-26. Citing resilient domestic consumption and strategic investments, the survey paints an optimistic outlook. BJP’s campaign isn’t just promotion—it’s a masterclass in public engagement, ensuring the budget’s promise translates into voter connect.