With Nora Fatehi’s sizzling performance alongside Sanjay Dutt, the song exists in Hindi and Kannada renditions, but its lyrics have crossed red lines. The complainant accuses it of blatantly disrespecting women’s dignity by portraying them as commodities, a narrative that normalizes toxic attitudes especially among impressionable youth.

‘Such content poisons young minds and signals the decay of our ethical standards,’ the letter states, calling for urgent NCW action. This isn’t isolated; the film previously drew flak from the National Human Rights Commission over another song’s vulgarity and potential harm to minors.

Experts warn that unchecked vulgarity in media undermines societal progress toward gender equality. The NCW now holds the key: a thorough investigation, notices to producers, and robust enforcement could deter future offenses. Filmmakers are on notice—entertainment cannot come at the cost of respect.

As debates rage on social media, this case underscores the need for self-regulation in Bollywood. The industry’s response will define its commitment to responsible storytelling in an era demanding change.