Post-education, Neeraj sought alternatives to his family’s routine farming. A departmental seminar introduced him to polyhouse gerbera farming, sparking a bold decision. With a 29.5 lakh loan and 50% subsidy in 2018, he built a polyhouse costing 70-75 lakh on his land.

Equipped with 25,000 plants that yield for six years, the facility uses drip systems for optimal resource use. High demand for gerberas in celebrations ensures steady sales and robust profits—netting 8-10 lakh yearly.

Neeraj’s model is rippling through his village, motivating others to adopt modern methods. It highlights the transformative power of targeted government aid, bridging the gap between traditional toil and prosperous agribusiness.