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	<title>Music Industry Changes &#8211; News Analysis India</title>
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		<title>Swanand Kirkire on AI&#8217;s Impact: Songs Losing Longevity Fast</title>
		<link>https://newsanalysisindia.com/entertainment/swanand-kirkire-on-ais-impact-songs-losing-longevity-fast/</link>
		
		<dc:creator><![CDATA[News Analysis India]]></dc:creator>
		<pubDate>Wed, 18 Feb 2026 00:00:00 +0000</pubDate>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[AI in Music]]></category>
		<category><![CDATA[Ankur Tewari]]></category>
		<category><![CDATA[Artificial Intelligence Music]]></category>
		<category><![CDATA[Bandwale Series]]></category>
		<category><![CDATA[Indian Music Scene]]></category>
		<category><![CDATA[Music Industry Changes]]></category>
		<category><![CDATA[Song Shelf Life]]></category>
		<category><![CDATA[Swanand Kirkire]]></category>
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					<description><![CDATA[The music landscape is undergoing a seismic shift, and National Award-winning artist Swanand Kirkire is sounding the alarm. Songs today barely have a shelf life, fading into obscurity within weeks,&#8230;]]></description>
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<p>The music landscape is undergoing a seismic shift, and National Award-winning artist Swanand Kirkire is sounding the alarm. Songs today barely have a shelf life, fading into obscurity within weeks, a phenomenon he attributes partly to the rise of artificial intelligence.</p>



<p>In a candid conversation, Kirkire delved into how AI tools are revolutionizing music production. They&#8217;re enabling creators to generate tracks, lyrics, and even full compositions at breakneck speeds. &#8216;AI is being used in every department of the music industry,&#8217; he noted. &#8216;This will make production even quicker, but what does that mean for the future?&#8217;</p>



<p>Kirkire views this as a global dilemma, with musicians worldwide wrestling with technology&#8217;s double-edged sword. Faster output might flood the market, diluting quality and emotional depth. Yet, he sees potential for innovation, predicting &#8216;exciting times ahead&#8217; as new doors open for artistic expression.</p>



<p>Amid these transformations, Kirkire&#8217;s recent release &#8216;Bandwale&#8217; on Prime Video stands out. Collaborating with Ankur Tewari, the series showcases his knack for blending narrative with melody, proving human creativity endures even in an AI-driven era.</p>
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