Described as obscene and arousal-inducing, the track’s lyrics are deemed unfit for children and adolescents. Its rampant availability across TV channels, YouTube, Instagram, and other digital spaces poses a direct threat to the mental health and ethical growth of the younger generation.

NHRC Member Priyank Kanungo’s bench invoked human rights laws to address this issue head-on. The complaint points to a disturbing trend where lewd songs in popular films desensitize youth to improper conduct.

Targeted recipients include the CBFC, MeitY, Information and Broadcasting Ministry, and Google India’s public policy team. They are tasked with scrutinizing the song, verifying claims, and furnishing detailed findings to the commission.

With authority akin to a civil court, the NHRC is prepared to escalate if deadlines are missed. This case amplifies calls for regulatory reforms to curb explicit material in media accessible to all ages.

As the entertainment sector grapples with creative liberties versus public welfare, this NHRC directive could set a precedent for content moderation in India.