Backed by fervent Trump loyalists, the opening haul stands out for a documentary, potentially crowning it the genre’s biggest hit in a decade. Melania Trump took to X to boast of its ‘A’ CinemaScore, a glowing audience verdict that contrasts sharply with professional reviewers’ disdain.

Critics were brutal: a mere 6% on Metacritic and 10% on Rotten Tomatoes signal near-universal rejection. Many lambasted its superficial treatment of complex subjects.

Ratner’s comeback after a 12-year hiatus comes amid cleared allegations of misconduct, allowing this ambitious project to proceed. Amazon MGM Studios poured over $40 million into distribution rights alone, plus $35 million in marketing, earning it the moniker of Hollywood’s most expensive doc from The Hollywood Reporter.

The studio pushed back on budget hype, citing strong audience potential. Sales data reveals deep political rifts—conservative areas dominated attendance, shunned by liberal hubs. With 75% North American and 11% Hispanic viewers per Variety, the film’s success hinges on mobilizing its base against critical headwinds.

‘Melania’ proves that in today’s America, box office dollars often speak louder than Rotten Tomatoes scores, setting the stage for a contentious awards season run.