In a detailed missive, AICWA highlights how the song, picturized on Sanjay Dutt and Nora Fatehi with lyrics by Rakib Alam, promotes obscenity that undermines Indian film’s global image. They insist such material has no place in mainstream entertainment.

Escalating their campaign, the association has urged Minister Ashwini Vaishnaw to introduce tough regulations against vulgarity in movies and songs. ‘Without intervention, this trend will erode our cultural fabric and harm impressionable minds,’ they cautioned.

Key demands include yanking the song from streaming sites, re-certifying the film, registering police cases against the makers, and investigating potential publicity gimmicks behind the row.

Public fury erupted right after the song dropped online, amplified by viral social media backlash. The National Human Rights Commission stepped in with a notice, while advocate Vineet Jindal lodged a complaint demanding prohibition. This showdown underscores growing tensions between creative liberty and moral standards in the entertainment world.