News Analysis India

Tag: 12th failure

  • Vikrant Massey Gets Son Vardaan’s Name Inked On Arm, Daddy Dearest Shares Pics | People News

    Actor Vikrant Massey and his wife Sheetal Thakur welcomed a baby boy Vardaan early this year. The ’12th Fail’ star is not only an outstanding performer but also a loving father. He recently got a tattoo with his son’s name on his hand. Taking to his Instagram handle, he shared an image of his hand that was inked with the name of his son. The tattoo read, “Vardaan 7-2-2024.” He wrote in the caption, “Addition or addiction? I love them both.” On February 7, Vikrant Massey and Sheetal Thakur welcomed their first child, a baby boy. The pair shared the news on Instagram in a joint statement on Wednesday with a sweet message.

    They shared their excitement with a picture of a lovely letter.

    The note on the image read, “07.02.2024. For we have become one. We are bursting with joy and love to announce the arrival of our son. Love Sheetal and Vikrant.”

    Earlier, Vikrant made a big announcement that he and his wife Sheetal are expecting their first child. Taking to Instagram, Vikrant Massey dropped a creative post to share this exciting news.

    The actor shared a beautiful wedding picture along with a creative photo depicting a new member coming soon. With 2 safety pins, resembling the couple, with one of them bloated and showing a smaller safety pin inside it alongside it read, “We are expecting! Baby coming 2024.”Sharing the picture, he wrote, “New beginnings.”

    The couple, who had dated each other for a long time, got married first in a civil ceremony on February 14, 2022 and later, tied the knot in a traditional ceremony in Himachal Pradesh on February 18, 2022.Meanwhile, on the work front , Vikrant is all set to come with his next ‘The Sabarmati Report’.The makers on Thursday unveiled the film’s teaser.

    Taking to Instagram, Vikrant treated fans with the teaser video and captioned it, “An event that shook the nation. Turned into an incident that changed Indian history forever. Presenting the #TheSabarmatiReport, in cinemas on 3rd May, 2024.”The teaser of ‘The Sabarmati Report’ offers a glimpse into unknown facts about one of the darkest and most distressing incidents in the country’s political history after a coach of the Sabarmati Express, which was packed with Kar Sevaks, was set on fire.

    In the film, Vikrant plays a vernacular journalist Samar Kumar, who teams up with a fellow reporter portrayed by Raashii Khanna, and a senior anchor played by Ridhi Dogra. The film is all set to hit theaters on May 3. (Inputs :ANI)

  • The Success Of 12th Fail: What Matters More Than A Rs 500 Crore Film | Movies News

    New Delhi: Amidst the melee of the big-budget box office blockbusters of the year, Vidhu Vinod Chopra’s 12th Fail nudged its way around and found its way into the hearts of the audience.

    The Vikrant Massey starrer was celebrated for its simple yet strong narrative, to restart over and over again in the face of failure. An adaptation of Anurag Pathak’s bestseller of the same name charted the journey of Manoj Kumar (Vikrant Massey) based on Anurag Pathak and his efforts to crack the UPSC exams. Every year millions of hopefuls take the civil service exam, some are lucky, and the rest try till they succeed or fail over and over again. The film struck a chord and a strong word of mouth had people going to theatres, even though a Jawaan and Tiger 3 held center court at most screens. Though its box office earnings may have been negligible, its 70 crores proved a point, that good content is viewed even though it didn’t have the 100 crore plus numbers to boast of.

    A conscious effort by filmmaker Vidhu Vinod Chopra to not sell the rights of the film simultaneously paid off. Its release on a streaming platform months after its release further amplified its popularity. Its strength lay in its relatable storyline and realistic performances, no false bravado and a larger-than-life hero showing off extraordinary feats.

    The director said, “My job is to create cinema and share my belief system with the world.”

    Actor Pankaj Tripathi says the audience is discerning and thus can make changes in the narrative. However, given the obsession with the box office, the actor says, it’s a business of art, everyone is focused on the investment return, but numbers cannot gauge good or bad cinema. Some may get great numbers but in terms of their cinematic narrative are below average. For example, certain harmful substances cost more than healthy products, so how can you gauge goodness based on numbers.”

    Salman Khan’s Tiger 3 may not have lived up to expectations, but still had an edge over small films given screen space. As exhibitors initially pondered if a Vikrant Massey-driven film would get them box office are now marveling at its performance. The actor in turn says, “Like the film’s tagline he has to constantly tell himself that I will never give up”.

    But it is just not him, Vicky Kaushal’s Sam Bahadur is another such example of a good film, and it struggled to maintain its position. A strong word of mouth helped it pick up at the box office. But its earnings of 100 crores fell short in front of Animal’s blitzkrieg of 600 crores plus. Animal’s bloody and toxic theme had its naysayers but its promotional and PR drive and numbers to back drowned the noise.

    But in an industry which is driven by star power, Manoj Bajpayee is vocal when he says as long as the box office exists it will create stars. He further goes on to say we need to demand good stories from filmmakers and not 600 crores, it is impossible to make films like these. As actors, our job is to make films we cannot be counting money and think just because our film has made a certain number, and everyone is writing about it thus coaxing the audience to watch it, we have done well. But, where is the filmmaking here?

    He has a point, though his last Joram was released on limited screens and hardly had takers, likewise, Sajni Shinde Ka Viral Video opened to empty screens but is being extensively viewed on Netflix.

    But in a day and age when your social currency defines your net worth. As many young actors say their social media followers translate as calls for auditions. Apart from the never-ending circus of paid reviews, social media postings, overactive PR machinery, and influencers collaborating with one over the other, it is a case of “kiski film mein hai dum”.

    But with “12 Fail’s success in theaters and OTT, exhibitors feel it could well be a sign of times to come.