It seems like Samsung is a bit zealous about the upcoming Galaxy S20 FE. According to Korean media reports, the company is planning to produce around 10 Million units of the Galaxy S20 FE this year.
A report by TheElec says that the aim is to secure the market share for the rest of the 2020. This is understandable considering Huawei recently overtook Samsung to become the leading Smartphone brand. That said, Huawei is now facing a lot of heat due to the US sanctions and this could play in favour of Samsung.
In fact, it has already topped the Korean market charts with a 67% market share in Q2 2020. This will only give them a boost to improve overall share in 2020 and beyond. Hence, it totally makes sense to categorise the products at difference price points so that it can capture a majority of the segment. That said, it will be interesting to see if Samsung manages to sell the Galaxy S20 FE well given the market situation is heavily focused on sub-$600 segment.
In all likelihood, the upcoming Samsung Galaxy S20 FE will borrow most of its features from the earlier launched S20 series. The company has already set an unpacking event to launch the device on Wednedsay(September 23). We can expect it to debut in both 4G and 5G variants depending on the market.
