'Keeping Up With the Kardashians' final season to premiere in March

WASHINGTON: The Kardashians clan, who already own several business ventures, is now stepping into the world of greeting cards and calendars.

As per People magazine, the new venture will be called Kardashian Kards and the family has filed trademark documents to secure a name for it. The popular family is planning on using their name to sell greeting cards, calendars, decals, photo albums, and postcards.

According to documents viewed by People magazine, Kim Kardashian West, Kourtney Kardashian, Khloe Kardashian, and Kris Jenner filed trademark documents with the United States Patent and Trademark Office for the brand name ‘Kardashian Kards’ on February 22, 2021.

According to the filing, the brand may sell items including “greeting cards, calendars, decals, photographs, photo albums, pictures, posters, postcards, scrapbooks, stationery, paper, notebooks, stickers and transfers, writing utensils, erasers, bookmarks, and paper gift wrap.”

Kardashian Kards is far from the first brand name the family has trademarked. In addition to being reality TV stars, the Kardashian-Jenners have a plethora of businesses under their names, most overseen by Kris.

One of the earliest was DASH, a boutique clothing chain Kourtney, Kim, and Khloe opened together in Calabasas, California, in 2006, one year before ‘Keeping Up with the Kardashians’ premiered.

The family gained prominence after starring in their own reality series ‘Keeping Up With The Kardashians’, which has been on the air for over 13 years now.

Currently, Kim runs the beauty empire KKW Beauty and shapewear company SKIMS, Kourtney focuses on her lifestyle website Poosh and Khloe has her size-inclusive fashion brand Good American.

Their younger siblings followed suit. Kylie Jenner has taken the makeup and skincare industries by storm with Kylie Cosmetics and Kylie Skin and Kendall Jenner announced earlier this year that, in addition to modeling, she was entering the spirits business, with the launch of 818 Tequila.