Trade Ministry Commits to Elevate AYUSH Brands on International Stage

Commerce Secretary Rajesh Agrawal reaffirmed the Ministry’s commitment to nurture AYUSH as a high‑potential export segment. He stressed that the objective goes beyond volume growth; it aims to create globally recognized Indian AYUSH brands. By tapping the advantages of new trade accords, the Ministry encourages innovators to focus on brand building, value addition and stringent quality controls. Agrawal also highlighted the role of intermediaries, trade facilitation agencies and ecosystem partners in linking Indian AYUSH offerings with overseas markets, urging exporters to broadcast success stories to inspire wider participation.