Women Self‑Help Groups Boost Earnings Through ‘Dealer Didi’ Scheme

The dealer‑didi system has turned more than 10,000 women into micro‑entrepreneurs, each earning a commission on material sales. By aggregating demand from Mahatma Awas Yojana beneficiaries, the SHGs have created a steady revenue stream, lifting many participants into the lakh‑pati bracket. The model is being cited as a textbook example of women empowerment, livelihood enhancement and rural housing delivery working together.