Iconic actor Amitabh Bachchan has signed on as the ambassador for ‘Grow Here, Connect Here,’ a pan-India campaign to supercharge digital skilling under the Developed India@2047 vision. Unveiled by Minister of State for Skill Development Jayant Chaudhary, the initiative spotlights the Skill India Digital Hub (SIDH) – now home to 15 million-plus learners.
Picture this: a single AI-driven mobile platform consolidating government skilling schemes, offering industry-aligned courses, and providing tailored recommendations based on your interests and career goals. That’s SIDH in action. With features like centrally verified certificates, QR-enabled digital biodata, and support for 21+ languages, it’s designed for mass adoption.
Launched during the India AI Impact Summit 2026, the campaign leverages Bachchan’s unmatched credibility to inspire youth, professionals, and entrepreneurs. “In this age of AI and automation, upskilling isn’t optional – it’s essential,” Chaudhary stated, underscoring the need to prepare every Indian for tomorrow’s jobs.
Rolling out across social media, digital touchpoints, and QR-enabled kiosks, the drive showcases India’s diversity through compelling visuals. Students exploring careers, fresh graduates entering the workforce, upskilling pros, and startup founders – SIDH caters to them all, breaking down silos and fostering equal opportunities.
This campaign marks a pivotal step in building a future-proof skilled nation. By making quality education accessible and verifiable, India is poised to create a resilient, innovation-driven economy. Bachchan’s involvement promises to amplify reach, turning awareness into action for millions.