Chennai is buzzing with news of a tech revolution in elections. The Election Commission of India (ECI) plans to deploy AI for voter awareness campaigns targeting assembly polls in Tamil Nadu, Puducherry, and two additional states.
Creative minds from media, advertising, and beyond are invited to craft AI-driven videos focused on election essentials: EVM operations, VVPAT verification, responsible voting, and fearless participation. These will form the core of an engaging multimedia push.
Housed within the expansive SVEEP framework—ECI’s largest voter engagement platform—this is uncharted territory. Past efforts featured jingles and celebrity spots, but AI’s official endorsement signals a new era in digital outreach.
Guidelines are crystal clear: Videos must adopt a friendly, dialogue-driven style for broad accessibility. Scripts get vetted pre-production by election authorities. Content stays strictly non-partisan, inclusive, and impartial.
Tamil or English languages are permitted, but Tamil videos need English subs for wider dissemination. Each greenlit project bags Rs 50,000 funding, with celebrity videos rounding out the mix.
Distribution spans cinemas, television, and social media, ensuring maximum visibility. Officials predict AI will amplify message retention, fostering a pan-India ethos of informed, enthusiastic voting.
As digital natives dominate the electorate, this AI integration promises to bridge gaps, enhance trust in processes, and elevate democratic participation to new heights.