Two-Month IEC 3.0 Drive Targets Rural and Urban Communities

Planners will deploy a mix of rallies, road‑shows, village meetings, school sessions and door‑to‑door outreach. Community radio bulletins, digital videos, folk performances and flash mobs are slated to make HIV‑related information more accessible. Health workers, government officials, community leaders, media professionals and social‑media influencers have all been enlisted to amplify the message across the state.