In a bold statement, Bollywood star Kunal Kapoor has come out in favor of India’s potential social media ban for kids under 16. Citing the harmful impact of endless scrolling fueled by manipulative algorithms, he argues this isn’t a rejection of technology but a safeguard for the next generation.
Posting on X, Kapoor reacted to reports of government deliberations under the 2021 IT Rules. ‘Absolutely necessary for India,’ he wrote. ‘Protect kids from addictive designs that harm concentration, sleep, and emotions. Time for Indian platforms prioritizing real growth.’
The push gains momentum post-Australia’s decisive ban, which Bollywood figures including Sonakshi Sinha and Shilpa Shetty have applauded. In India, with its massive youth demographic, the stakes are enormous—mental health crises, declining academics, and stunted personalities linked to excessive screen time.
Kapoor’s advocacy spotlights a broader crisis: social media’s business model thrives on addiction, especially vulnerable children ensnared by AI-optimized feeds. Government intervention could level the playing field, fostering ethical digital spaces.
Experts echo his views, noting how platforms exploit dopamine loops to keep users glued. As policymakers weigh changes, Kapoor’s voice adds celebrity weight to a movement blending caution with innovation.
This isn’t about turning back time; it’s about smarter tech evolution. India’s decision could set a precedent for emerging markets worldwide.