From TV to OTT: Heli Shah Embraces Fresh Challenges

Heli Shah also touched upon the broader shift from traditional television to over‑the‑top platforms. She highlighted that many performers carry the label of "TV actress" even after moving to digital formats, which can be a hurdle when trying to break away from established perceptions. Despite a strong fan base from her TV days, Shah believes experimenting with new formats is essential for growth, and "Chumbak" serves as a stepping stone toward that evolution.