T‑Series' Devotional Catalog Echoes Kumar's Early Strategy

When cassettes were the main medium for music consumption, Gulshan Kumar recognised a massive demand for bhajans and religious songs beyond cinema soundtracks. T‑Series, under his guidance, mass‑produced devotional cassettes, targeting temple visitors, home worshippers, and residents of small towns. This inclusive market perspective created a robust devotional catalog that later migrated seamlessly to digital platforms. The same catalog now powers the streaming success of videos like the Hanuman Chalisa, proving that Kumar's commercial insight continues to drive revenue for T‑Series in the internet age.