Behind the Scenes: How ‘Na Poochde’ Marks Desi Music Factory’s Comeback

After a four‑year hiatus, Desi Music Factory is set to launch its first music video with “Na Poochde.” The label’s return is anchored by Abhishek Malhan’s latest romantic track, which blends contemporary pop sensibilities with classic Indian melodies.

Music supervisors Anshul Garg and director Satti Dhillon orchestrated the project, giving Malhan room to explore a different artistic side. The production team emphasized authenticity; Avneet Kaur’s Punjabi roots are highlighted through cultural references and wardrobe choices that reflect her heritage.

The song’s lyricist Deep Clear and composer Harsh Nusi built a soundscape that mirrors the youthful exuberance of the narrative, while Saavi Farid’s vocal delivery adds a fresh, airy texture. Industry insiders view the release as a strategic move to re‑engage a new generation of listeners.