I Believe Music Partners with Warner Music India for Sonu Nigam’s ‘Chunni’

Chunni marks a strategic partnership between Sonu Nigam’s independent label I Believe Music and major distributor Warner Music India, supported by Global Music Junction. The joint effort aims to promote regional music on a national platform. According to industry sources, the release strategy includes digital streaming, social media promotion and targeted outreach to audiences interested in fusion genres. The song’s launch underscores a growing trend of established artists embracing local languages and styles.