Consumer Protection Act invoked as Vimal Paan Masala ad featuring top actors faces regulatory action

The Vimal Paan Masala advertisement starring Shah Rukh Khan, Ajay Devgn and Tiger Shroff has come under scrutiny after the FDA identified potential breaches of Section 24 of the Consumer Protection Act. The authority described the campaign as possibly deceptive and non‑compliant with food‑safety regulations. A show‑cause notice has been issued, granting the actors a fortnight to explain their involvement, while the ad is being pulled from digital channels.