Celebrities warn about deepfake AI threat as Urvashee case escalates

The Urvashee Rautela dispute arrives at a time when film stars across India are voicing alarm over deep‑fake videos and synthetic audio that can be weaponised for defamation or profit. Salman Khan recently highlighted similar concerns on a popular reality‑show, describing how AI can fabricate speech and actions that appear authentic. Rautela’s legal team cited these industry‑wide anxieties, emphasizing that the unauthorised AI usage not only breaches privacy but also erodes audience trust. Legal experts suggest that the pending litigation may push regulators to tighten guidelines on AI‑generated media, especially when it involves public figures.