As India counts down to Holi on March 4, the air is thick with anticipation for colors, sweets, and thumping music. Leading the charge is Bhojpuri sensation Manoj Tiwari, who released his electrifying Holi anthem ‘Holriya’ via Mridul Music on YouTube. The track, dropped on a vibrant Friday, embodies the joyous chaos of the festival.
Paired with sports star-turned-actress Prachi Tehlan, Tiwari embodies the fun devar-bhabhi dynamic. Their on-screen banter and dance moves have ignited social media, with view counts soaring rapidly post-launch.
The song’s lyrics cleverly sprinkle mentions of top politicians from across the spectrum—PM Narendra Modi, Rahul Gandhi, Lalu Prasad Yadav—alongside Bhojpuri icons like Pawan Singh, Ravi Kishan, Nirahua, and others including Tej Pratap, Tejashwi Yadav, Akhilesh Yadav, and Rekha Gupta. This fusion of politics and pop culture has amplified its viral potential.
Tiwari’s signature melodic vocals, laid down at Vianet Media Studio, pair perfectly with Suraj Vishwakarma’s composition. Raunak Raut’s direction, Wazir Art’s visuals, Geeta Yadav’s production via Saanvika Films, Surabhi Tiwari’s involvement, and Global Music Junction’s digital push complete the powerhouse package.
Holi season in Bhojpuri music is legendary. Fans are already streaming Akshara Singh-Varun Sharma’s ‘Holi Pe Chale Goli’, the Nirahua-Amrapali blockbuster ‘Awadh Mein Holi’, Pawan-Mahima’s colorful ‘Satrangi Salwarwa’, and Khesari Lal-Shilpi Raj’s ‘Holi Paral Par 4 Ke’. ‘Holriya’ arrives as the perfect prelude, urging everyone to crank up the volume and embrace the Holi vibe.