Asha Negi Talks About Short‑Term OTT Projects Giving Her Creative Flexibility

In a candid conversation this week, Asha Negi outlined why she prefers the fast‑paced world of OTT productions. Unlike the months‑long shooting schedules of television, web series often conclude within a quarter of a year, freeing actors to explore other opportunities.

"I’m an actor first, and I want to keep doing good projects – whether on OTT, films, or TV. At the moment I just want to stay independent," Negi emphasized. She pointed out that the brief commitments of OTT let her recharge and focus on her personal life, something she missed during her TV tenure.

The actress currently stars as Alisha Nigam, a tenacious ghost hunter in the horror‑comedy titled "Ali Baba and 40 Bhoot." The narrative follows her search for a missing archaeologist father, set against a backdrop of quirky spirits and humor. Co‑actors Vishal Vashishth and Ramandeep Yadav bring additional depth to the series, which streams weekly on JioCinema.

Negi highlighted that this format enables her to experiment with fresh characters while maintaining a healthy work‑life balance, a luxury she says was absent when she was tied to daily television serials.