New marketplace aims to connect artisans with buyers across India and abroad

Garvi Gurjari’s new showroom seeks to bridge the gap between rural creators and urban consumers. By aggregating products from different districts under one roof, the centre offers a convenient venue for traders, tourists and export agents to discover authentic Gujarati hand‑crafted goods. The government expects the platform to generate additional revenue streams for craftsmen, improve brand recognition for regional specialties, and encourage the export of indigenous art forms.