Music Festival Celebrates a Decade: BMP 10th Edition in Mumbai
A decade of Indian music is set to be celebrated in Mumbai as the Bollywood Music Project (BMP) marks its 10th anniversary. Radico Khaitan's vodka brand Magic Moments returns as the 'Powered By' partner for the event, which will take place on October 24 at Jio World Garden.
The festival will bring together more than 20 artists from Bollywood, indie, folk and Sufi music. The focus is on the artists and tracks that have linked music lovers of different generations.
BMP began in 2016 and has grown into a platform that unites legendary playback singers, composers, bands and independent musicians. The previous edition attracted over 20,000 attendees, setting a strong foundation for this milestone celebration.
Magic Moments' association with the festival comes at a time of strong commercial performance. The brand crossed 85 lakh cases in sales in fiscal 2026, driven by flavour-led innovation and an understanding of changing consumer choices. Through its 'Remix' range and 'Flavours of India' products, the brand continues to find new ways to shape the vodka experience. Its partnership with BMP carries this effort into music, one of the most powerful cultural connectors in the country.
Kunal Madan, Chief Marketing Officer (CMO) of Radico Khaitan, said, 'Brand building today depends on understanding the culture and experiences consumers relate to, not just their product choices. Music brings people together across generations and creates memories that stay with them. Our continued association with the Bollywood Music Project allows Magic Moments to be part of that bond. We are connecting with audiences on a stage that celebrates the diversity and enduring popularity of Indian music.'
Deepak Chaudhary, founder of the Bollywood Music Project, described the event's growth as remarkable. 'Ten years ago, we dreamed of creating a stage where stalwart composers, chart-topping pop stars and independent music talent could share the spotlight. Seeing that dream grow into a large cultural celebration is a historic achievement. This 10th anniversary edition is our way of thanking our fans. We are increasing the scale, production and musical variety of the event to offer audiences a spectacular festival. We are pleased to continue with Magic Moments for this important edition, and we hope to make this year's festival a memorable experience for music lovers.'
The lineup spans generations and genres. Performers include Himesh Reshammiya, Shilpa Rao, A. Hariharan, Roop Kumar Rathod, Sunali Rathod, Neeraj Sridhar, Palash Sen of Euphoria band, Anu Malik and Amit Kumar.
The festival will also feature Shahid Mallya, Kutle Khan, Vaishali Samant, Akshay Hariharan, Abhay Jodhpurkar, Anmol Malik, Ada Malik, Jaan Kumar Sanu, Aniruddh Susvaram, Junaid Ahmed, Anjana Padmanabhan, Curious Band, Bombay Bandoo, Retro2Metro and Jogi.
Event details Programme: Bollywood Music Project 2026 Brand partnership: Powered By sponsor, Magic Moments Date: October 24, 2026 Venue: Jio World Garden, Mumbai Tickets: Available on District