Magic Moments expands portfolio with premium mango leaf vodka

Redico Khetan Ltd., the parent of Magic Moments, introduced the “Mango Leaf” vodka as the latest addition to its award‑winning portfolio. The brand, which leads the Indian vodka market with a 60 percent share, highlighted the launch as a continuation of its consumer‑centric flavor innovation strategy. The mango‑infused vodka combines the bright acidity of raw mango with the smooth character of premium spirit, filtered through a unique five‑stage system for a refined taste.

Company executives noted that the new flavor captures the essence of summer memories while appealing to modern consumers seeking familiar yet contemporary experiences. The product will be available in multiple pack sizes – quart, pint, nip, 180 ml pocket, and 90 ml pocket – across key markets including Uttar Pradesh, Maharashtra, Delhi, Karnataka, West Bengal and others.

Magic Moments’ growth is propelled by shifting consumer habits, rising demand for premium offerings, and a thriving cocktail culture, positioning the brand as a major driver of category expansion in India.