Crafted Bar Collectibles Highlight Indian Artistry at Lakme x FDCI

Since its launch in 2006, Suman Chauhan has explored new possibilities for Bhagalpur’s hand‑loom heritage, translating its texture and craft into contemporary apparel. The collaboration with Jaisalmer Crafted Bar extends beyond clothing, using the bar’s collectible experience to demonstrate how traditional Indian crafts can be reimagined within modern luxury goods. The spirit, made from a mix of regional botanicals, is now available in around 40 countries, bringing Indian regional ingredients and a modern approach to gin to an international audience.